The management company of the franchised Accor hotels in Albania, from city hotels to coastal resorts and senior-care residences.
Mercure Tirana · Novotel Tirana Centre, opening 2027 · Swissôtel Qerret, opening 2028
IONA Hospitality turns hotel assets into internationally competitive hotels, resorts and senior-care destinations. We work with owners and investors across the full life of a property: from feasibility and development to branding, opening and day-to-day operation.
We are part of IONA, a group that has welcomed visitors to Albania since 1999. That gives us something few operators have: our own distribution through tour operators across Europe, a deep local network, and a team that has run hotels on the coast, in the capital and in heritage towns.
Decades of experience
Transparent governance, brand-standard operations and long-term value for owners, through disciplined asset management, strong commercial strategy and partnerships with leading international brands.
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One partner from first feasibility study to daily operation, with measurable KPIs, transparent governance and owner-focused reporting at every stage.
Feasibility studies, market positioning, capex and opex models, concept design and investor documentation.
Green operations, certification support and community programmes that add value to the asset.
Feasibility, licensing, clinical governance and operating models for residential care.
Project management, FF&E and design coordination, construction oversight, pre-opening and soft-opening programmes.
Selection and set-up of PMS, CRS and RMS, guest-facing technology, CRM and data analytics.
Negotiation and management of franchise, brand and conversion agreements with international hotel groups.
Revenue management, OTA and GDS connectivity, tour-operator contracts through the IONA network and performance marketing to lift RevPAR and GOPPAR.
Concept development, outlet operations, menu engineering and partnerships with culinary and wellness brands.
Full management, lease, incentive or asset-management contracts, with SOPs, quality assurance and monthly owner reporting.
Preventive maintenance, energy management, statutory compliance and central purchasing.
Recruitment, onboarding, leadership development and continuous training with international hospitality schools.
Albania’s population is ageing and families increasingly look for safe, dignified care close to home. IONA Hospitality brings hotel-grade service to senior-care residences: we plan, license, develop and operate them with specialist healthcare partners who lead clinical governance and resident care.
We build partnerships that lift an asset’s value and reach, while protecting the owner’s long-term interest.
International hotel groups: franchise, brand representation and conversions, starting with Accor.
Tour operators and distribution: direct demand from European source markets through the IONA DMC network, plus OTAs and GDS.
F&B and lifestyle brands: co-branded outlets and chef-led concepts.
Spa and wellness operators: licensed or managed spa programmes.
Healthcare and senior-care operators: clinical governance and resident services.
Technology providers: PMS, RMS and channel managers that automate revenue decisions.
Hotels we operate today, international-brand hotels we are opening, and a pipeline selected for strong fundamentals and long-term yield.
Operated by IONA Hospitality since May 2026. A central city hotel for business and leisure guests, with Lumière, its fine-dining restaurant. Our first Accor hotel and the reference for the brand standards we bring to every property.
IONA Hospitality is leasing, fully developing and will operate Novotel Tirana Centre under the Novotel brand, combining global standards with local execution to serve Tirana’s business, conference and leisure demand.
A landmark coastal resort signed under a franchise agreement. IONA is preparing the property for brand-aligned operation and will manage it, with distribution through the group’s European tour-operator network.
Several further projects (city hotels, seaside resorts and senior-care residences) are in advanced negotiation or development.
IONA’s team is built on leaders with substantial DMC, hotel operations and asset-management experience in the region. Our operational know-how and commercial network, developed over decades, ensure we deliver both market-leading guest experiences and solid commercial performance.
With Novotel Tirana Centre opening in April 2027 and Swissôtel Qerret in 2028, we are building brand-ready teams. We recruit across every hotel function and train to international standards, with career paths across the IONA group.
Whether you are planning a development, looking for a brand or want better results from an existing hotel, we welcome a confidential conversation.
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