
Services
From first idea to daily operation.
Four stages, eleven capabilities, one team. Your hotel is never handed to someone new halfway through.

Stage 01
Advise
Is this the right hotel, in the right place, on the right numbers?
Before anything is built or signed: the feasibility, the concept and the case for investors.
- You arrive with
- A plot, a building or an idea.
- You leave with
- A clear case: feasibility, numbers and a concept you can put in front of investors.
HandoverYou hold a decision you can defend. Next, the project gets built.

Stage 02
Develop
How do we get from an approved plan to a hotel ready to open?
Turning a concept into a hotel that is ready to open: the project, the design, pre-opening and the systems behind it.
- You arrive with
- A concept and a case you believe in.
- You leave with
- A hotel that is built, equipped and ready to receive its first guests.
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Deliverables
- Project management
- FF&E and design coordination
- Construction oversight
- Pre-opening operations and soft opening
- PMS, CRM and RMS selection and implementation
- Guest-facing solutions and data analytics
How we can work together
Joint ventureLeaseManagementWhere you can see it
Novotel Tirana CentreHandoverYou hold a hotel ready to open. Next, it needs a name guests trust and a way to be found.

Stage 03
Brand
Under which name does it open, and how do guests find it?
Securing the brand, then building the commercial engine behind it: distribution, food and beverage, spa.
- You arrive with
- A hotel taking shape, close to opening.
- You leave with
- A brand agreement in place and the commercial engine running: distribution, food and beverage, spa.
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Deliverables
- Negotiation and management of franchise, brand and conversion agreements
- Revenue management and OTA/GDS integration
- Tour-operator partnerships and performance marketing
- Concept development for food and beverage and spa
- Menu engineering and outlet operations
How we can work together
FranchiseManagementWhere you can see it
Swissôtel QerretHandoverYou hold a brand and a commercial engine. Next, the daily work of running it.

Stage 04
Operate
Who runs it every day, and answers to me for it?
Running the hotel day to day: management, technical operations and the people.
- You arrive with
- A hotel that is open, or about to be.
- You leave with
- A hotel run to standard every day, with regular reporting back to you.
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Deliverables
- Hotel and resort management, with owner reporting
- Incentive contracts or asset management
- SOPs and quality assurance
- Preventive maintenance, energy management and statutory compliance
- Centralized procurement
- Recruitment, onboarding and continuous training
How we can work together
ManagementLeaseWhere you can see it
Fllad Resort & SpaPerandor Beach & FamilyMerko HotelMercure TiranaNo handover to a stranger.
The same team that studied the site, managed the project and opened the doors is the one answering to you for the result.
Engagement models
Management, franchising, leasing, joint ventures or advisory engagements tailored to owner goals.
Typical structures, shown for orientation. Terms, fees and responsibilities are agreed case by case with each owner.
You stay the owner. IONA runs the hotel under a management agreement, so you get an experienced operator without giving up the asset.
- What you do
- Own the hotel and approve the direction.
- What IONA does
- Runs the hotel every day: operations, quality assurance and regular owner reporting.
- Best when
- You want a professional operator and you want to keep ownership.
Your hotel trades under an international brand. IONA negotiates and manages the franchise or brand agreement, so the brand works for you and not the other way round.
- What you do
- Own the hotel and carry the investment.
- What IONA does
- Negotiates and manages the franchise or brand agreement, and represents the brand locally.
- Best when
- You want brand recognition and a distribution network behind your property.
IONA leases the hotel from you and operates it. You receive rent, and IONA carries the operating result.
- What you do
- Own the property and receive rent.
- What IONA does
- Takes the hotel on lease, operates it, and develops it fully where needed.
- Best when
- You would rather the operator carry the operation of the hotel.
You and IONA take part in the project together, on terms agreed for your hotel.
- What you do
- Contribute the asset or capital, as agreed.
- What IONA does
- Takes part in the project as a partner, with its operating and development experience.
- Best when
- You want a partner who shares the project, not only someone who runs it.
IONA advises without taking over the operation: from feasibility to concept design and the documents investors ask for.
- What you do
- Keep running the project, or decide on it with a clear view.
- What IONA does
- Feasibility, concept design and investor documentation.
- Best when
- You are at an early stage, or you want a second view on a hotel you run yourself.